In the fall of 2022, due to the increased gas prices, there was a rise in demand for alternative heating technologies, which Aux also sought to capitalize on with a campaign. Several Aux air conditioners also have heating functionality, which can lead to significant savings when used.

I was tasked with emphasizing this by creating a creative concept and various creative materials. My basic idea was to base the campaign on the expression "utility bill demon", which appeared in everyday language and the press in Hungary due to fear of high energy prices, and to contrast it with the savings achievable with Aux air conditioners.

Based on this, I produced a TV commercial.

The TV commercial script in English:
Is your utility bill frighteningly high?
Heat economically with an Aux air conditioner!